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Jim in ad campaign for Intel

November 3, 2015

 

 

Jim has certainly been busy. Along with BB and producing a new show, he also has a deal with Intel and appears in their new campaign advertising the new processor.

 

Adweek writes:

 

"A year ago, Jim Parsons starred in his first major brand campaign—for Intel, having out-nerded 60 other actors for the endorsement deal. Now, in his sophomore effort for the tech marketer, the Big Bang Theory star plays everything from brand historian to prankster, as he introduces Intel's new sixth-generation Core processor.

 

In TV spots and social videos from mcgarrybowen, Parsons highlights the processor and the benefits associated with it. Along the way, he takes a journey through Intel's past (with cameos by earlier decades' unfortunate fashions), sings along with a child's video (which never has to end, thanks to the processor's less draining effect on computer batteries), advises a terrified skydiver (about editing and sharing his horrifying footage) and wakes up a sleeping man (like the processor instantly wakes up computers from sleep)."

 

Watch the rest of the adverts on Adweek.

 

 

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